What is a “Core”Drobe? It is a handful of essential wardrobe pieces that every woman should have. For the past couple of months, I have been brainstorming to really define what is “Dee Dee” Style? What does that mean? What does it represent as a term? As a brand? I started with descriptive adjectives. Here is what I came up with:
* Vintage or Vintage Inspired
I developed a Dee Dee Style brand board. Check it out here.
Next, came the realization that Dee Dee Style is what my style is, what I wear every day. Pretty obvious, right?!! LOL So with that in mind, there are a handful of pieces that are my go to wardrobe essentials. My “Core”drobe! Here is the list:
* White Button Up Top
* A great pair or two of jeans- a Boyfriend, and a Skinny
* LBD (Little Black Dress)
* white tee (I have at least five on hand at any one time) **You can wear it under anything!**
* Denim Jacket
I have also created a “Core”Drobe Pinterest board. Check it out!
Huffington Post has a great fashion blog section. Here is their article that they did on the “Core”Drobe. They describe it as the pieces that “…should go with everything else.”
After brainstorming and defining Dee Dee Style I started with the introduction of the Little Black Dress Collection in the stores this past fall. Every lady should have at least one little black dress on hand in her wardrobe. Here is my LBD (Little Black Dress) Pinterest board.
This spring I am building on the LBD collection in the store to include many of these essentials including the following:
* basic white tee (super soft, great complimentary fit, perfect for layering)
* jeans- introducing Principle Denim Innovators, made by Red Engine jeans which have been featured in Real Simple, In Style and Elle magazines, worn by celebrities such as Diane Kruger, Jamie Lynn Sigler, and Meg Ryan. Check out their press page for more info. I am over the top excited to bring in this line and to have it exclusively in the DFW area!!
* more Little Black Dresses, spring inspired styles
* white button up top that will change based on season, but always a great layering piece
* denim jacket
So stop by the store today to start building or adding to your “Core”Drobe!
See you soon!
Hello all! Thank you for attending the multitude of events at Dee Dee Style over the past couple of weeks. The holidays are such a busy time. I greatly appreciate your attendance and support in business.
On Saturday, December 6th, Downtown Rockwall experienced their first annual all day Christmas festivity! It was a HUGE success thanks to event coordinator, Tammy Sharp, owner of T&T Color Supply. It was a brilliant effort to bring 5 different organizations together including the City, the County, the Old Towne Neighborhood district, the Kiwanis Parade organizers and the Downtown Merchants Association. The day was filled with fun starting with the Christmas Parade and ending with hayrides to enjoy the Christmas lights in the Old Towne Neighborhood. Two of my favorite events during the day were the Find Frosty Scavenger Hunt (my cheeks hurt from smiling so much at the children’s enthusiasm and curiosity!!), and the photo booth back drop. It was such fun to watch family and friends pose with silly props to create new memories and potential Christmas card covers!
On Thursday, December 11th, Dee Dee Style hosted its second annual Secret Santa “Brewtique” event. This is probably my favorite holiday tradition at the store. My husband is simply brilliant and I love to show off his ideas and talents. I tell him all the time he is such a smarty pants! This was his idea last summer as we were brainstorming for the store opening. It is the perfect combination for both genders- shopping and enjoying a beer! So to recap, in case you have not participated before. The ladies make their wish list during the months of November and December. Then their hubbies are invited back on Secret Santa night to conquer that list and have a beer. Basically the guys tell me their budget, I gather the items, they drink a beer, enjoy some snacks, and the ladies get what they want for Christmas. I call that a Win Win for all and to all a good night!
On Saturday, December 13, we hosted our first annual Holiday Open House. We served refreshments and offered a discount of 30% off jewelry. It was another great shopping day! Many of you asked for the recipe for the Swedish Nuts that were served, so here you go!
Egg White Coating
(Roberts Family Recipe since 1970)
1lb Pecan Halves
1 Egg White
1 Cup Sugar
1 Tsp Salt (I use Sea Salt)
1 Tsp Cinnamon
Preheat Oven to 250 degrees
Beat egg white till fluffy, Pour in Pecan Halves and Coat pecans completely in egg white fluff
In a separate bowl, mix Sugar, Salt and Cinnamon; Stir with a fork to mix thoroughly; Pour into a brown paper sack
Pour egg white coated pecan halves into paper sack; Shack until thoroughly coated with sugar mixture
Pour onto a cookie sheet ( I use non-stick foil) and Bake for 40 minutes at 250 degrees
I am happy to announce that this week I am celebrating 1 year in the downtown Rockwall store location. It is amazing to look back and think that we have been here for a year. It is amazing to think that my studio mess has not been in my house for a year!! LOL
I want to tell our customers thank you. So we are throwing a week long celebration, Shop Till You POP! Customers will enjoy 20% off their entire purchase this week as well as popsicles by POP Fusion. Popsicle flavors include: Simply Strawberry, Cantaloupe Mint, Pineapple Chile Lime, Watermelon, and Blueberry Lemonade Buttermilk. YUM!
I hope that you will pop in, say hello and enjoy a popsicle!
Store Hours: Wednesday 11-5, Thursday *Night Owls, Shop Late Till 8* (10 am – 8 pm), Friday 10-5, Saturday 9-4
Popsicles Served; Thursday 4-8, Friday 11-2, and Saturday all day **1st Come, 1st Served; Limited Quantity; No Purchase Necessary**
On October 10th, I issued myself a 30 day challenge- no Facebook (personal that is). For a variety of reasons, I wanted to see what it would be like to dedicate the energy and time that I spent each day on Facebook to other areas of my life.
Today is October 28th, I am 18 days into the challenge. I have to admit that I am absolutely shocked so far at the results. My mantra during this transition has been “Progress, NOT Perfection.” I have tackled projects, overcome fears, and gotten a ton of stuff done!
This may turn into a permanent thing!
What is washi tape you may be asking yourself. Washi tape is a fantastic new colorful, super fun and crazy easy product out in the market place that can transform anything especially your craft life! I was introduced to washi tape by my friend Michael over at Inspired by Charm in this blog post, 10 Inspired Uses for Washi Tape. Then I purchased my first four rolls on Pick Your Plum. Then I researched some ideas on Pinterest and was hooked. My first project was this one.
I chose my top 2 favorite tapes and wrapped around the USB charger. I can’t even begin to tell you how easy it is to work with. There is no way to mess it up- just peel off and start over! (**Note: the photo above was my inspiration, it is not my actual final project** Source http://www.coolmomtech.com/2013/04/washi-tape-phone-charger-diy.php)
My next project was a bath room vanity. The unit was not pretty, but I was not willing to spend any money replacing it. At first I was going to paint a decorative pattern on the door, but I ran out of time and energy…so I just added two washi tape borders to the door. I think it turned out great for a quick and inexpensive transformation.
My most recent project is probably my proudest. I got the idea on Pinterest, OF COURSE!! I merged several different ideas into one. Some may say it is too busy, and that is okay, but I love it! I took 3 washi tapes and created a frame border for my inspiration board above my jewelry work station.
For more ideas and inspiration on what you can do with washi tape, check out my Pinterest board. I have compiled all of my pins and ideas in this one board, What the Washi?!!
My next project that I am going to tackle is a 3 month calendar wall in my studio to help my team and I stay on top of projects. Here is my inspiration.
I would love to hear and see what you have done with washi tape, so please share.
Here are a few of my current obsessions, enjoy!
1. old maps- just love the look and feel, the history. Working on new creative ideas on how to use in store display, home decor, etc.
2. chalk board handwriting font styles and verbage- just so cool!
3. scarves- wear them in fashion and wear them in your hair!
http://pinterest.com/pin/160933386657558409/ (link to photo source)
4. fresh summer hairstyle (hair up in buns, messy, etc.)
http://pinterest.com/pin/160933386657558385/ (link to photo source)
5. gray tee…well pretty much anything gray in clothing right now- LOVE!!
You can follow all of my latest obsessions on Pinterest!
The last few months have literally been a whirlwind. I have thought about writing this blog so many times and this is the first chance I have taken to sit down and actually write it! I am writing today to announce the Grand Opening of the second Dee Dee Style location. The second location will be at 105 S San Jacinto, downtown Rockwall, Texas. The grand opening weekend kicks off on Thursday 7/11. Our summer hours will be Thursdays and Fridays 10 am to 4 pm and Saturdays 10 am to Noon.
Here is a little back story. The picture above was taken in May 2012 at an old abandoned railroad yard warehouse. I have no idea what the 7 11 stands for but the photographer (Stay-See Photography) and I thought it made a great back drop. Little did I know a year later that it would be the perfect representation for the opening of my second location.
Let’s go back to May 2013, just a few weeks ago. This past spring brought an explosion to my business. It grew from one room in my home to literally spilling out and taking over everywhere. My house is under construction and this only added to the chaos. It was not a healthy work environment to say the least. So my family and I all agreed that I needed a studio space badly. So on a whim, we started looking one day in early May. We found a place we now refer to as the “tan shack”. Honestly it was a shack and that is the best description!! But I would have been delightfully happy there. That is when God opened a HUGE door of opportunity. A spot on San Jacinto opened up. It had already been rented and the renters fell through…there wasn’t even a for rent sign up when I called on the property. It was the perfect size, the perfect location, and the perfect price and the bonus was that it was on the downtown square which would allow me the opportunity to have a boutique space as well as move my studio out of my house- WOO HOO!!!!
So now let’s go back to May 2010. I had just started Dee Dee Style in February 2010 with an idea and a dream. May 2010 brought the first art market vendor opportunity…guess where?!! San Jacinto street!!! San Jacinto is where I debuted Dee Dee Style for the very first time 3 years ago!! Amazing, right?!! It gets even better. My neighbor to the newest location on San Jacinto is Worker Bee Studio, owned by Denise Webb. She I and were set up next to each other 3 years ago at the San Jacinto art market. In fact, she is the one that I give credit to on my Dee Dee Style tees. It was a spin on her most popular item. She adds barkcloth applique’s to her one of a kind pillows. I asked her if I could borrow the idea and do that on tees. She said yes and thought it was a cool idea! Now we are neighbors again!!
So mark your calendars for 7 11 and come check out the newest Dee Dee Style location in downtown Rockwall on San Jacinto!
I feel like a little kid on Christmas Eve. The excitement and anticipation is building. My mom, myself, and my girlfriend, Sandy, and her hubby, Dan the Man, will be heading South East on Sunday for Warrenton/Round Top for 5 days of fun adventured filled shopping at Antiques Week. This is the first time for all of us. We have no idea what to expect other than an adventure and LOTS of shopping, junking, and treasure digging! As Sunday approaches, I get more and more excited. I can’t wait to report back and tell you all about our adventures and share photos of the treasures we find.
Here are some links if you want more info. on Antiques Week aka Round Top. And some of the vendors I am looking forward to at the very least seeing their booths if not getting to meet these superstars in person- Robin with Magnolia Pearl, the infamous Sikes sisters of Junk Gypsy, and a slice of pie from Royer’s.
More details about Antique Week on the Junk Gypsy blog: http://junkgypsyblog.com/
Antiques Week Map, Calendar of Event, Show list, etc.: http://www.antiqueweekend.com/indexmain.html
Marburger Farm: http://www.roundtop-marburger.com/
I thought it appropriate to write about dreams today, for several reasons.
First it is Martin Luther King Jr. Day. So closely associated with MLK day is the “I have a dream” speech. It is also January and many are planning and dreaming of a fantastic 2013, setting goals and pursuing dreams. Next, I am currently reading “Dream Giver” by Bruce Wilkinson. It is FANTASTIC BTW!!! I highly recommend it!
Finally, I am trying something new this year. I was inspired by a pin on Pinterest. It is a “Good Things/Dream” jar. I am using a vintage blue mason jar- because they make me smile! I write down good things as they happen on pieces of paper and insert them into the jar. I will read them on New Year’s Eve 2013, so that I can look back on this year and reflect on all of the good things that have taken place! I am also placing dreams into the jar. Some are little and some are BIG!
I created a Dream BIG board on Pinterest for you to check out. It includes dreamy inspiration as well as a few of my very own personal dreams!
I hope you have a dream. I hope you are pursuing your dream. I hope that your dream is so big that it scares you (mine certainly does!!!). I hope and pray that you never give up on your dream.
So what is YOUR dream? I would love to hear from you.
Today I write about the craftiness that I have been up to for the past several weeks! First I developed a decor plan for the Dee Dee Style micro boutique inside of Kiss & Make-Up on the downtown McKinney, TX square. Black Friday is the start of the Dickens of a Christmas Festivities! My mom is usually always my side kick and partner in crime on adventures such as this. She was part of the master mind behind the plan. Once a plan was hatched, then the craftiness ensued!
Mom and I began our brainstorming with the creation of a center piece focal point. She had recently acquired a beat up shabby seat-less chair at an estate sale. We decided this would be a perfect layering piece on top of a round table. Having no seat, did not create any obstacles for us! Next was to determine all of the layering elements. That is what I want to share with you today- the inspiration behind those pieces and the creation of those items.
I knew right off that the color scheme would fit right in with Dee Dee Style- white, cream, aqua blue and lots of burlap! I also knew that it had to have a vintage feel and have a bit of bling to create that special Christmas effect. Cue the glitter!!
For the past couple of years, I have seen these precious little houses used in holiday decor. They are usually white and very glittery. But I am too much of a do it yourselfer – so off I went to find a paper mache house form. Hobby Lobby had just what I was looking for. I painted it first with a pearlized white acrylic paint, then the glitter mayhem ensued! Let me just say that glitter is addicting! I LOVE glitter! I worked on top of newspaper and this helped in the clean up process and also in recycling the unused glitter- just fold the paper and pour back into the jar!
Next came an inspiration from Pinterest. I pinned a photo of glittered Christmas bulbs a few weeks ago. This image stuck with me- so fun and a new purpose for a common item! So I gave it a whirl- SO EASY!!! You can find the pin on my Dee Dee Style Inspiration Pinterest Board. Also, the photo is an original source and inspiration from Snowflakes and Dragonflies blog.
The last item had been on my list for a long time. I have wanted to create these, but never took the time. Oddly enough, this was a last minute add- but so worth it! I have seen for weeks, maybe even months photos of burlap pennant flag bunting. Love this! Love burlap! So I decided to Google search a tutorial and found a new idea- adding chalkboard paint stickers to the burlap to create long term versatility- LOVE it!!! Of course I had to add my own twist- remember this is last minute, so I had to be resourceful with what I had on hand.
The burlap bunting with the chalkboard paint stickers is an inspiration and source from 52 Mantels. The spin I put on the burlap bunting is this: I did not have the chalkboard paint stickers, so I used black foam core board. The design I cut out was inspired from a wood craft I purchased from Pick Your Plum. (Note: if you are not familiar with Pick Your Plum, you have to go check them out! I learned about them from Inspired by Charm. Pick Your Plum is a daily craft deal website. Every day a new deal and once it is gone, it is GONE!) I LOVE, LOVE the versatility of these- now they can be used for multiple seasons, any combination of word phrases, quotes, and inspiration!
Hope you all have a terrific turkey day! I also hope that you enjoy your friends and family and will sneak in a bit of craftiness! Share with me what crafts you create! Finally, if you do some holiday shopping this weekend, please shop local and support Small Business Saturday! Thank you!